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What is Search Engine Optimization?

Search Engine Optimization, also known as SEO, relates to your website’s visibility on the Internet. Often websites are created and many people believe that once they’re online, they’ll be found, however, this is not always the case. If you’re in a competitive industry there could be many people vying for a position on page 1 of an Internet search using Google, Yahoo, Bing and other search engines. By applying Search Engine Optimization techniques, you are trying to organically (without paying search engines) improve your website ranking, drive traffic and increase awareness in search engines.

If you’re new to the concept of SEO, this video is a great visual explanation:

This doesn’t mean that once you’ve written your website and given your pages a title and description, that you’re done. SEO is an ongoing process and there are many factors to consider including your content and links to your site.

SEO is a big topic and there is a lot of information on the Internet. Rather than trying to explain it to you, all at once, I recommend going straight to the source, Google and read their Search Engine Optimization (SEO) Starter Guide.

Happy Reading!

If you’re overwhelmed, struggling to get things done, or recognise you need some assistance, organise a call with me to discuss your business support needs.

Written by: Nicole Graham


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Established in 2007, Bauhinia Solutions is a boutique virtual business support agency with a team of dedicated and experienced business specialists, administrators, and virtual assistants.