Pia Prana, founded by Pia Muggerud, is a deeply transformative coaching practice now based in Mallorca, Spain. With a rich professional background spanning over two decades, Pia brings together executive-level experience and profound inner work to guide women – particularly those who resonate with the “Good Girl Syndrome” – toward reclaiming their authenticity, confidence, and joy.
Prior to relocating to Spain, Pia lived and worked in Hong Kong, where she established herself as a respected coach and facilitator. Her previous website (co-pia.com), built in basic HTML, was not mobile friendly nor easy to update. As her practice evolved Pia recognised the need for a modern website that would better reflect her expanded mission and offerings.
We partnered with Pia to design and develop a fully customised website that not only highlights her unique blend of life coaching, holistic counselling, and breathwork but also serves as a functional platform for growth. The new site offers space to sell her books and services, promote upcoming programmes, and host a private membership community – all while staying visually aligned with her brand’s aesthetic: elegant, grounded, and soulful.
Built with flexibility and scalability in mind, the website reflects Pia’s integrative approach, which draws from coaching, counselling, meditation, breathwork, and embodiment practices. It provides her community with an intuitive and welcoming space to explore her work and connect more deeply with themselves, mirroring the very journey Pia invites her clients to take.
In Summary, what we did for Pia Prana was:
- Designed and built a responsive, modern website using the Divi theme and builder for flexibility and ease of updates.
- Integrated WooCommerce to enable seamless online sales of Pia’s books, coaching services, and digital products.
- Implemented branded and user-friendly contact and inquiry forms for coaching and events.
- Set up a membership platform using BuddyBoss, providing a secure and engaging community space for Pia’s clients and members.
- Built a fully integrated eLearning system using LearnDash, allowing Pia to deliver structured coaching programs and self-paced courses.
- Ensured visual alignment across the site to reflect Pia’s values and warm, empowering style.
For more examples of our work, please view our Showcase page.