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Digital marketing offers tools and resources designed to help you accomplish your business goals. Compared to other traditional marketing methods, digital marketing is flexible, cost-effective, and engaging. With a wide range of tools such as videos, podcasts, and email campaigns available on the internet, the opportunities are endless.

In today’s digital age, not knowing how to market your product is a bad deal for businesses. To solve this problem, here are 5 tips to create an effective digital marketing strategy:

#Tip 1 Define and set goals

Setting goals is important as without them; you’re directionless. With clearly defined goals, you’ll be able to keep your campaigns and marketing activities in balance to achieve a common objective. Goals also give you an idea of what is and isn’t attainable based on the resources available. Trends show it will take nearly 1-2 years before you see results. However, if a brand has a deeper pocket, then it may take shorter than that. Therefore, your ideal strategy to set a goal is to look at the long-term and not short time quick-fixes. 

#Tip 2 Create buyer personas

A buyer persona is a detailed description of your ideal customer. You can give this customer persona a name, demographic details, interests, and behavioral traits. It will help you get information regarding their most used marketing platforms, their interaction pattern, and what they want to see from you. This fictional representation will allow you to create more focused marketing messages, product development, and sales follow-up. For instance, you could have a buyer persona named Emily. She is a 29-year-old who uses YouTube daily. She has two kids and lives on a budget in a middle-class home. Now you have the necessary information; you need to base your marketing strategy on the requirements of Emily.

#Tip 3: Understand the digital sales funnel

Digital sales funnel is a strategic model that comprises several stages that prospective customers move through to get to the point of purchasing and becoming long-term customers. The funnel helps turn your web traffic into customers. The goal for brands is to provide value to potential customers as they move down the funnel. For an effective sales funnel, consider all the ways people enter your funnel. Look at their personas and the point they are at in the purchase cycle.

#Tip 4 Maintain a cross-channel presence

Cross-channel marketing is a strategic technique followed by marketers to provide their customers with a consistent experience when interacting with their brand across multiple digital channels (including social media, mobile apps, websites, and email). The key here is to design a campaign that ensures that the brand remains visible to customers across multiple channels. A major benefit of maintaining a cross-channel presence is that you can pick your marketing on another channel from the exact point where it was disrupted in the first channel. 

#Tip 5 Use lead generation tools

After deciding the right mix of your digital marketing strategy and how you expect your audience to react, you need to use the right lead generation tools. 

Here are some of them: 

Popups: They’re one of the easiest ways to convert organic traffic into sales or leads. Popups can easily be segmented based on the visitor’s profile, and you can deploy them based on the visitor’s behavior. 

Floating bar: Provided it does not interfere too much with the user experience, it is a vital lead capturing tool 

Full-screen welcome mat: Interstitial that covers the entire screen to boost conversions

Inline form: It is a powerful lead generation method that can be used from anywhere

About Bauhinia Solutions

We are a Hong Kong-based agency that offers services like digital marketing and developing a website or online learning platform. Our team comprises professionals who take their work seriously. We are looking to build strong relationships with our clients so as to serve their long-term requirements. You can reach out to us at +852 6380 1248. You can also mail us at to know more about our digital marketing services in Hong Kong.