Many small business owners find it overwhelming when starting a blog. I often encourage them to blog once a month until they find their rhythm and then, and only then, should they consider blogging more frequently. If you’re not in the business of making money through your blog, there is no reason to blog daily. Once or twice a month will make search engines happy and help your site’s optimisation.
In saying all of that, blogging is one of the best Internet marketing methods that won’t cost you a cent.
Blogging for your business is one surefire way to boost the visibility of your services and/or your products. Here are a few ways to get you blogging:
1. Share Your News
Keep your clients or customers up-to-date. Your new products, upcoming workshops or new services can be announced through your blog.
2. Make A Plan
Keep track of your business objectives and plan your blog posts. You can easily write more than one post and then schedule them to appear on your blog in the future. Map out your plan so that your posts are easily searchable and relevant to what you offer.
3. Speak Up
Air your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.
4. Share the Love
Include links that could possibly encourage back links, which can help improve your ranking on search engines. This could be better executed by publishing well-written articles in your website.
5. Encourage Discussion
Encourage comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.
6. Participate in Discussions
Connect with other bloggers by commenting on their posts. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.
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If you’re overwhelmed, struggling to get things done, or recognise you need some assistance, organise a call with me to discuss your business support needs.