With the spread of mobile devices and the internet, digital marketing has become an effective tool for businesses to promote and market their products and services. Digital marketing strategies such as SEO, pay-per-click, content marketing, email marketing, social media marketing, and video marketing can give a business more exposure and sales. It’s also a cost-effective method compared to traditional marketing and allows you to collect and analyze data easily.
Here are five reasons digital marketing is vital for your business.
1. Target Ideal Clients
You can target potential customers most likely to purchase your product or service
Whether you’re using a digital marketer or managing things yourself, you can use audience targeting strategies to ensure that your ads are shown only to the people that are most likely to want what you’re selling. Here are three key elements of audience targeting:
Demographic Audience Targeting: detailed demographics allow you to reach large populations based on demographic data, such as age, gender, education level, income bracket, race, marital status, and occupation.
Location Targeting: it focuses on geographical areas where your target audience lives. That can include zip, city, county, state/region, or country. With this, marketers can exclude certain areas from the campaigns.
Behavioral Audience Targeting: it allows marketers to display relevant ads based on the behavior of their customers. This form of targeting is based on page views, previous search terms, and the time spent on a website.
2. Cost-Effective and Faster
Printing, distributing, and paying for ad space is not cheap in the traditional forms of marketing. In comparison, digital marketing can cost anywhere between $150 to $3,500, depending on the advertising project. Consider this, with a budget of $150; a small business can expose 500 people to its products using social media. Moreover, digital marketing tactics like email marketing delivers the highest ROI of any online marketing tactic.
3. You Can Track and Measure Results
When you advertise in a magazine or give away brochures, you don’t know the results it will deliver. With digital marketing, you can have insightful information regarding how many people are visiting/leaving your website and what percentage of them are buying your product. Tools such as web analytics can give you answers to nearly any question you have about your website or customers. After collecting data that shows how visitors arrive at your website and what they do once they’re there, you can easily fine-tune your strategy.
4. Higher Level of Customer Engagement
In digital marketing, consumer engagement refers to how consumers interact directly with the brand through actions, such as clicks, likes, comments, and shares. In today’s digital environment, if a customer finds your product or service better than others, they might let their entire social network know about it. Using tools such as videos, surveys, or webinars, your company can quickly build better and long-lasting relationships with customers.
5. Bigger Audience Range
Unlike traditional forms of marketing, digital marketing allows your business to reach customers on a global scale. It offers small and medium enterprises the opportunity to compete against the established players and attract their share of targeted traffic. Marketers can use digital marketing to reach hyper-specific audiences by mixing and matching any combination of user groups into a single audience, like men in the age group 35-60, earning $200,000 a year and interested in buying a home in California.
There are many ways we can assist you with your business administration or marketing needs. Feel free to schedule a call with Nicole and explore how we can support you.