Complete this Quick Questionnaire to find out!

Are you…?

☐ In the Witness Protection Program?
☐ A small child with no professional acumen
☐ Retired and over 85 years of age
☐ A house pet
☐ Currently in a coma (lacking significant brain activity*)

If you answered “Yes” to any one of the above questions, you DO NOT need a LinkedIn profile. *Author’s Note: Even if you lack significant brain activity but you are not in a coma, you probably still need a LinkedIn profile.

“But is LinkedIn really relevant to what I do?” Yes. The question really is not about what you do but simply if you do. It doesn’t really matter if you are a commodities broker, an executive coach, or serenade pigeons in the park for coins, LinkedIn is a valuable professional resource where you can find colleagues, community, opportunities, mentors, and relevant information and discussions that can help you to grow and work more effectively.

One of the biggest misconceptions that I find with LinkedIn is that it is a platform exclusively for Human Resources and Sales. Some people also call it a “Facebook for Professionals”, but I think that isn’t quite right either. It’s a place to build reach outside your network, gain deeper insights within your areas of interest, and build a professional online persona that engages and speaks volumes beyond your resume or Bio.

Here are a few tips to help you get linked up on LinkedIn:

  • Your About section: this isn’t the time to list what you’ve done – it’s the time to say where you are going! (Your work history is already there just below. ) Show some passion – what makes you tick? Why do you do what you do? This is what sets you apart and it is you digital ‘first impression’.
  • List relevant jobs and experiences, not that time you waited tables at IHOP during uni so you could buy that hot leather jacket. (Unless you are still in F&B in some capacity… see? Relevance.
  • Join Groups and follow Influencers from your industry. A literal treasure trove of information.
  • LinkedIn posts are NOT “Status Updates”. Think more, “Just saw this article on Equality in the Workplace and loved it – have you implemented #9? Would love to hear from you.” And NOT “Mmmm mmm mmm. Chix and Waffles before we PAAAARTYYYY tonight!”
  • Checking in often is good – just a few times a week can be very powerful in growing your network and you industry knowledge.

Elizabeth Loennborn, Bauhinia Solutions

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Elizabeth’s professional experience is well-rounded, with a deep understanding of digital marketing and advertising, digital publishing, new media, and sales. As a Business Specialist, she focuses on supporting the team and our clients in online advertising and analytics.

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