Do I need a Facebook Page? This is a great question and not one that can be answered with either a ‘yes’ or a ‘no’.
As with any social media, Facebook is another marketing tool that is to be explored. However, just because Facebook is the fastest growing website on the planet, it doesn’t mean that it’s right for you and your business.
To help you decide, let’s start by asking yourself the following questions:
- Who are my ideal customers/clients?
- Are my customers/clients or prospects on Facebook?
- Are they easy to connect with?
- Do I have good content to share?
- Can my customers/clients benefit from interaction with each other?
If you answered YES to most of those questions, then I would encourage you to create a Facebook page and get busy connecting. However, if most of your answers were NO, then other social media sites might be more for you. As with any marketing tool, you always need to assess if it will reach your ideal customers/clients.
To help you identify if Facebook is for you and your business, here are some scenarios:
Scenario 1: You sell children’s gifts and your target market is grandmothers in Australia, who have grandchildren between the ages of 1 and 13, then Facebook would most likely be a good investment. Why? The fastest growing demographic on Facebook is 55 years of age and older.
Scenario 2: You sell a gorgeous range of high-end girls dresses and your target market are high-end stores such as Saks Fifth Avenue and Harrods. Due to your specific target and your focus is wholesale, Facebook will most likely not be the right marketing avenue for you because you need to get in front of the buyers for those stores, and doing it through Facebook could be challenging. You could try to rally people around you to help you get your dresses into those stores, however I would imagine that would be hard work.
Scenario 3: You are an executive coach and you work with high level executives who are wanting to make a career change or are transitioning to something else. In this scenario, your clients probably will not socialise with you out of concern that Facebook isn’t as confidential as a closed door coaching session.
Scenario 4: You are a health coach who works with young, women under the age of 30, who want to change their lifestyle and health habits. Facebook could possibly be a good avenue to promote your services as it will allow those connect with the group who have ‘grown up’ with social networking and it will give them an opportunity to get to know you.
If you are thinking about starting a Facebook page, take some time to think about the questions above and then map out how you plan to gain new likers and engage with them.
If you’re overwhelmed, struggling to get things done, or recognise you need some assistance, organise a call with me to discuss your business support needs.