I’m Lauren Fletcher. I’m a Client Manager and Online Marketing Professional at Bauhinia Solutions. Today, I’d like to talk to you about something crucial that many people overlook.
The rise of the smartphone.
If there is one trend we’ve seen gain universal traction, it is that people are relying more and more on mobile devices when accessing the internet. Stats from our clients running Google Analytics show that there are more visits to websites from smartphones than from desktop and tablet computers combined.
A recent study from Neilsen backs this up, showing smartphone usage has increased by 4% annually, whilst desktop usage dropped by 2%. In other studies, it has shown that 52% of web traffic worldwide is mobile (Statistia, 2020) and Google drives 96% of mobile search traffic (Jody Nimetz Co., 2018).
And to highlight even more the importance of having a mobile-friendly website, 57% of all mobile users will not recommend a business if their mobile website is poorly designed or unresponsive. (Sweor, 2017).
Are you mobile-friendly online?
Here are a few ways to check.
- Does your actual website work on a smartphone? If you’re looking at launching a new site, our sister company, Start Smart, can set you up with a simple and mobile-friendly template.
- Is everything readable on a small screen? Key information needs to be bold enough to be easily read without reading glasses.
- Does your page load fast enough? Customers won’t thank you for chewing through all their mobile data, so make sure images aren’t overwhelmingly big, and your site isn’t too fussy.
- Consider Social Media. Clients who discover your brand through a social media app are unlikely to leave the app to visit your website. Make sure all the key information is up to date and easy to find on your Social Media platforms.
It’s well worth taking a few moments out of your day to visit your website and social media platforms as if you were a potential customer. Better yet, ask your Client Manager to do it for you!
Having an objective set of eyes might help spot things you’ve missed, plus we can help fine-tune your web presence and make sure it is smartphone perfect!
If you’re struggling to get started with your social media marketing, organise a call with Nicole to find out how we can help you develop and implement a social media marketing strategy, that showcases your brand on the platform, that’s right for you.