I am sure by now I have your attention. Free online advertising does exist if you know where to look. If you visit many websites and check out their costs for advertising you will find that some charge an extraordinary amount for a link or a mention, and your advertising dollars can quickly run into the thousands before you blink an eyelid.
Brand awareness is important for your organisation – particularly online – and there are many free avenues in which you can utilise to your advantage.
1. Business Directories
Free directories do exist and it is worth searching for these in and around your business field and submitting your details to the site. The information you can submit will depend on the type of directory it is but at the very least they usually allow your business name, website link and some summary text about your organisation. They may even ask for address details, logos and images which of course will all go a long way in promoting your business.
If you don’t blog then start. This is a great way to create information about your site and get immediate links to your site. Search engines love a good blog and will create a number of links to your site within a short period of time. If you do blog look out for free blog directories and take advantage of these.
3. Article Marketing
Article marketing is another great way to get your name, experience and knowledge to a wider audience. Article directories will usually allow you to add your company information and links to the author box.
4. Press Release Submission
Similarly, submit press releases to free press release websites. If they are noteworthy, then you may also find that they are duplicated or referenced on other sites creating additional links to benefit your business.
5. Social Networking
Social networking is also a great way to increase your advertising power. Whether you are a member of Facebook, Twitter, LinkedIn or an online forum – all of these methods allow you to backlink to your main website while at the same time gaining trust from your readers and followers.
What are you waiting for? My tip – don’t spend unnecessary marketing dollars until you have taken advantage of all the free methods available to you in the first instance.
If you’re overwhelmed, struggling to get things done, or recognise you need some assistance, organise a call with me to discuss your business support needs.