You’ve been hearing a lot about Social Media for your small business, but you want to make sure your efforts count. Social Media campaigns need to be targeted and engaging, and you need to be able to respond in real time, so it is wise not to spread yourself too thin. While there are a million and one options available, it is good to tackle Social Media in small bits that you can manage effectively and add units when you are ready. So the question arises: There are two major players out there – Facebook and LinkedIn – so, which is better?

I can’t make a judgment of better or best, because the real question is – which is better for you?

Facebook

Excellent for consumer goods and services, entertainment professionals, hobbies, and groups that need a communication platform (like for a workshop support or social organization). The is fun and entertaining forum for casual engagement during a user’s leisure time. While people may be using Facebook at work, it is important to make the distinction that they are doing it to get away from work. This is not the right place for professional networking. In fact, many senior-level professionals either do not use Facebook or use Facebook under a pseudonym in an effort to protect their privacy. This is your place to be fun, be real, and where irreverence and casual thrive.

LinkedIn

Strictly a professional forum. Your professional profile is attached to everything you say and do, so tread carefully. Basically – if you wouldn’t speak it in the boardroom or bring it up in an interview, it has no place on LinkedIn. This is an ideal platform for coaches, professional services, professional organizations, and anyone wanting to promote themselves as an expert in their field.

Certainly, there are situations where you may have overlap or not fit squarely into one box, for example: a professional networking group that seeks to create friendly/social connections between its members would probably work better on Facebook, while a guild of actors seeking artistic collaboration would probably work better on LinkedIn. It really comes down to Intent.

With whom do you intend to engage, and in what capacity do you intend to them? If you still aren’t sure, it’s time for a Strategy Session… give us a call!

Elizabeth Loennborn, Bauhinia Solutions

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Elizabeth’s professional experience is well-rounded, with a deep understanding of digital marketing and advertising, digital publishing, new media, and sales. As a Business Specialist, she focuses on supporting the team and our clients in online advertising and analytics.

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