A business requires customers. Without them, there’s no switching on the lights, drawing salaries and turning a profit. Getting these customers – otherwise known as Marketing – is about generating leads that can then be turned into sales. With marketing taking place predominantly online these days, businesses have changed the way they have to communicate their promise of value.
The challenge with this new marketing landscape lies in the many different creative elements that are now required. Business owners have to think about writing blogs, social media content, graphic design and computer programming. For those that are not versed in these new modes of communication, there is a very steep learning curve. One that leaves the entrepreneur with either an incomplete marketing strategy or a sub-standard quality of work.
Finding one employee who is effective at all the facets of the marketing machine is a tough call. One that will require significant compensation. Not to mention company benefits that most employees have come to expect.
Bauhinia Solutions offers a team solution.
You get a combined skill set of multiple professionals for the set fee of one subscription. Most, if not all of the software requirements are already a part of our infrastructure, and the team is familiar with the processes.
Working with us, allows solo business owners and small teams to focus on running operations and increasing the bottom line. Ask yourself: “How much am I costing myself in time, money and lost opportunity by trying to do these marketing services myself?”
We offer 3 core digital marketing services:
Useful content should be at the core of your marketing. Nobody is going to walk into your office and ask for your product/service unless they know about it. Content marketing is focused on creating valuable, relevant, and consistent content to attract and retain your ideal audience and drive profitable customer action.
We can assist with blog posts, articles, transcription, newsletters, and websites.
Social Media Marketing
Businesses have to make social media a priority in their marketing efforts. While it is an excellent promotional tool, some make the mistake of attempting to be active on all popular social media networks. This leads to lacklustre content and spreading marketing budgets too thin.
We help our clients identify and maintain the social media platforms that are right for their strategy.
Methods such as newspaper advertisements or print ads drove traffic to your front door once. Now, consumers are armed with mobile technology and expect real time access to information. Businesses need to ensure that their messages are easily found on the web by sites that attract attention and convert eyeballs into leads.
We help with metric/data analysis, PPC, SEO/Keyword research and more.
A Sounding Board for Ideas
How does Bauhinia Solutions help me? A sounding board for ideas, devising systems to operationalise even my most hare-brained projects, providing a swift response to booking flights, hotels, and training spaces for my client-facing work, offering a solution-focused approach to problems from financial data management to marketing to diaries and databases… And all this wrapped in a warm smile on the days when being an entrepreneur feels rather lonely and overwhelming.
Sally Dellow, Director, Dramatic Difference
Book a Discovery Call
Because we carefully tailor our services to each new client's unique needs, we intentionally take on no more than three new clients each month.
To discuss your needs and how the Bauhinia team can support you in the growth of your business, book a Discover Call with our Founder and Director, Nicole Graham.