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What is Digital Marketing?

It’s BIG! And I don’t mean big like the new big thing, although it is… I mean encompassing, diverse, varied, and plentiful. Quite simply put – it is any marketing or promotional ACTIVITY that uses a digital medium, and is delivered either online or through a mobile device is Digital Marketing. A Digital Marketing campaign generally includes 2 or more of the following:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Banner Advertising
  • Email Marketing
  • Blogging
  • Newsletters
  • Video Content (like YouTube or Vimeo)
  • Social Media (Facebook, Twitter, etc.)
  • Online Radio Services (Pandora, Spotify, etc.)
  • Online TV services (Hulu, Netflix, etc.)
  • Messaging (SMS and MMS)
  • Downloads (white papers, infographics, music, etc.)
  • Podcasts
  • In-App Advertising

Of course there are a lot of ‘good reasons’ to start actively working your Digital Marketing strategy, but most notably, digital marketing allows you to see, generally very transparently through metrics analysis, what and how things are working, as well as providing a huge cost advantage over traditional advertising. And, with so many choices, it is important to have a strategy, pre-determined goals and milestones, as well as shift and change points along the way. Remember, not every medium is right for every business and not everything will work in your market.

Bauhinia Solutions, Business Strategies, Hong Kong

If you’re struggling to get started with your social media marketing, organise a call with Nicole to find out how we can help you develop and implement a social media marketing strategy, that showcases your brand on the platform, that’s right for you.

Written by: Elizabeth Loennborn


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Established in 2007, Bauhinia Solutions is a boutique virtual business support agency with a team of dedicated and experienced business specialists, administrators, and virtual assistants.