by Elizabeth Loennborn | 04 March 2015 | Digital Marketing & Social Media
This question reminds me of one that I was asked in a class at uni, studying critical thinking. It goes like this: Can you describe a duck? Can you describe a cat? Now, can you tell someone who has never seen either, how they can tell the difference when they are...
by Elizabeth Loennborn | 17 December 2014 | Digital Marketing & Social Media
In our previous post we discussed, what is banner advertising?. In this post, we discuss does it work. Banner advertising can be an effective method to promote both your business and brand awareness if all the necessary factors are met. I can advise however, adding...
by Lauren Fletcher | 19 November 2014 | Digital Marketing & Social Media
Complete this Quick Questionnaire to find out! Are you…? ☐ In the Witness Protection Program? ☐ A small child with no professional acumen ☐ Retired and over 85 years of age ☐ A house pet ☐ Currently in a coma (lacking significant brain activity*) If you answered “Yes”...
by Elizabeth Loennborn | 08 October 2014 | Digital Marketing & Social Media
Banner advertising is a form of advertising on the Internet and entails embedding an advertisement into a web page. The purpose of banner advertising is usually to increase awareness of the advertiser’s brand, service or product – just like an...
by Nicole Graham | 27 August 2014 | Digital Marketing & Social Media
Do I need a Facebook Page? This is a great question and not one that can be answered with either a ‘yes’ or a ‘no’. As with any social media, Facebook is another marketing tool that is to be explored. However, just because Facebook is the...
by Nicole Graham | 16 July 2014 | Digital Marketing & Social Media
Relationship marketing is not necessarily easy. There is quite a lot of behind the scenes work which must be done by an organisation to effortlessly create contacts via a ripple effect. Struggling to get it done however is optional. With the Summer upon us, there...
by Nicole Graham | 04 June 2014 | Digital Marketing & Social Media
It has been interesting to watch the evolution of how small businesses utilise Facebook. Those savvy online business owners have taken to it like ducks to water, and those that have a more hands on, face-to-face client interaction have been a little more cautious. In...
by Nicole Graham | 23 April 2014 | Digital Marketing & Social Media
I am sure by now I have your attention. Free online advertising does exist if you know where to look. If you visit many websites and check out their costs for advertising you will find that some charge an extraordinary amount for a link or a mention, and your...
