Every business has its own challenges, whether it’s scaling operations, streamlining systems, or improving day-to-day efficiency. In these case studies, we share how our tailored support has helped clients overcome obstacles and achieve lasting results.
Client Profile:
We are frequently asked to enhance the look and feel of existing documents, whether training manuals, proposals, presentations, or eBooks. When undertaking this type of work, we ensure the refresh aligns with the client’s branding, incorporating key elements such as their website URL, contact details, and logo.
In this case, our client, owner of The Spotty Napkin, had recently completed a website revamp and set up a blog. She felt it was time her Party Themes eBook also reflected her updated brand and asked us to give it a professional makeover.
Our Solution:
1. Brand Alignment and Editable Format: We wanted to ensure the eBook matched the newly refreshed look of the website. Since the client wanted to be able to make future edits herself, we created the document in Microsoft Word.
2. Visual Updates and Design Enhancements:
- We applied a bright header using the coloured dots from the logo, and carried this design through to the footer by placing the page number within a dot.
- Heading fonts were enlarged, and the colours were updated to match the brand palette.
- We added new images and adjusted the sizing of existing ones to improve visual consistency.
- Headers and footers were standardised across all pages to create a cohesive look.
- We also designed a matching graphic to use in the client’s online store.
The Outcome:
The revamped eBook is now consistent with The Spotty Napkin’s brand, both visually and in tone. With an editable format and polished presentation, the client can confidently share the eBook with her audience, knowing it reflects her current business identity. The updated design also supports stronger brand recognition across her digital platforms.
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