The Bauhinia Blog
Resources for Entrepreneurs
8 Reasons Why a Good Social Media Profile is Important
A brand’s social media profile is a way of engaging with valuable connections and potential customers. Every marketer worth their salt knows that this tool cannot be ignored. 54% of social browsers use social media to research products. More buyers are joining social...
An Introduction To Content Marketing
Content marketing is a long-term strategy that helps build a strong relationship and trust with your audience. Through content marketing, businesses can attract and retain customers, effectively communicate brand proposals, and build customer loyalty among a clearly...
What Are Infographics and Why Should You Use Them?
How long do you think the average person’s attention span is? According to a study conducted by Microsoft in 2000, the average person’s attention span was 12 seconds. 15 years later, it dropped to 8 seconds. Why are we unable to focus on a specific thing for extended...
Five Steps to Backup Your Digital Life
More and more, our lives have gone digital and no one ever thinks about backing up their digital life until it's too late. We're quickly filling up our hard drives with digital photos, music, videos and documents, and in doing so we're flirting with digital disaster....
6 Tips to Help with Website Speed
According to a study conducted by Microsoft in 2000, the average person’s attention span was 12 seconds. 15 years later, it dropped to 8 seconds. How do you expect someone to wait patiently while your images on your website load, or your site is stuck in a loading...
5 Reasons Digital Marketing Is Essential For Your Business
With the spread of mobile devices and the internet, digital marketing has become an effective tool for businesses to promote and market their products and services. Digital marketing strategies such as SEO, pay-per-click, content marketing, email marketing, social...
3 Key Computer Security Measures
The Internet has transformed our lives in many good ways. Unfortunately, this vast network and its associated technologies also have brought in their wake, the increasing number of security threats. Computer security basically is the protection of computer systems and...
Creating Interesting and Informative Website Copy
We are well known for the high standard of websites we produce on behalf of our clients. We pay careful attention to SEO, website rankings and readability. Just as important as all the technical aspects of building a site is the art of creating interesting and...
Is Blogging Still Relevant Today?
Today we're getting meta with a blog about blogging. Blogging reached its peak between 2006 and 2008 and has been on the decline ever since. If you believe many articles then blogging is dead. So why are we bothering to write the article today? Why should we keep...
Best Practices for Online Meetings
Many people are now working from home, and if you're still new to meeting online, it is important to educate yourself on how to effectively attend an online meeting. The following points are our best practices for online meetings. Be Prepared Test your lighting,...