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An Introduction To Content Marketing
Content marketing is a long-term strategy that helps build a strong relationship and trust with your audience. Through content marketing, businesses can attract and retain customers, effectively communicate brand proposals, and build customer loyalty among a clearly...
5 Tips For Creating An Effective Digital Marketing Strategy
Digital marketing offers tools and resources designed to help you accomplish your business goals. Compared to other traditional marketing methods, digital marketing is flexible, cost-effective, and engaging. With a wide range of tools such as videos, podcasts, and...
What Are Infographics and Why Should You Use Them?
How long do you think the average person’s attention span is? According to a study conducted by Microsoft in 2000, the average person’s attention span was 12 seconds. 15 years later, it dropped to 8 seconds. Why are we unable to focus on a specific thing for extended...
6 Tips to Help with Website Speed
According to a study conducted by Microsoft in 2000, the average person’s attention span was 12 seconds. 15 years later, it dropped to 8 seconds. How do you expect someone to wait patiently while your images on your website load, or your site is stuck in a loading...
8 Reasons Why a Good Social Media Profile is Important
A brand’s social media profile is a way of engaging with valuable connections and potential customers. Every marketer worth their salt knows that this tool cannot be ignored. 54% of social browsers use social media to research products. More buyers are joining social...
Creating Interesting and Informative Website Copy
We are well known for the high standard of websites we produce on behalf of our clients. We pay careful attention to SEO, website rankings and readability. Just as important as all the technical aspects of building a site is the art of creating interesting and...
Is Blogging Still Relevant Today?
Today we're getting meta with a blog about blogging. Blogging reached its peak between 2006 and 2008 and has been on the decline ever since. If you believe many articles then blogging is dead. So why are we bothering to write the article today? Why should we keep...
9HKD Social Media Management; Real or Not?
You’ve probably seen the adverts. Companies advertising social media management for unbelievably low prices. “$9HKD a day for growth of around 700 new followers a month!” It sounds too good to be true! Let’s break down the kind of support that you can expect from...
Creating Landing Pages for Marketing
When we work with clients on their social media and marketing, we also support them to create landing pages. Our experience working with developing and managing websites, combined with our marketing knowledge allows us to work with our clients to create landing pages...
Is your Website Mobile Friendly?
I’m Lauren Fletcher. I’m a Client Manager and Online Marketing Professional at Bauhinia Solutions. Today, I’d like to talk to you about something crucial that many people overlook. The rise of the smartphone. If there is one trend we’ve seen gain universal traction,...