Did you know that there are over 70 million new blog posts published on WordPress each month? Imagine how much more there are if were could include statistics to self-hosted WordPress sites, and other website platforms such as Wix, SquareSpace, Joomla, Shopify etc.
Taking the time to write and post to your blog is a great first move to sharing your knowledge and expertise, but leaving it there isn’t good enough. Your website is just one place people might discover your content and not sharing your content is doing you a disservice.
In this post, I share five places you could be sharing your blog content.
1. Social Media Profiles and Business Pages
This encompasses LinkedIn, Facebook, YouTube, Instagram, Twitter, and Pinterest; however, you may not want to be posting on all as it will depend on who your target audience is, and where you will find them on social media.
Social media feeds move fast, so it makes sense to share your article, multiple times over a period of months. It is in your best interests to spread the shares out a bit so you don’t overwhelm your audience with the same information, and don’t post the same article on the different platforms at the same time.
2. Good Old-Fashioned Email
Sharing your blog posts via email marketing is a tried and tested method that thousands, if not millions of people are doing daily. Whether you send it when it is published, or you share it in an end of month or beginning of a new month, is entirely up to you – there are no hard or fast rules.
Another option with email is to add a short statement in you email signature, and change it up every month. This will allow you to share it with an audience who may not be on your mailing list, and may not be a client, such as suppliers, sub-contractors, networking groups etc.
3. LinkedIn Articles
Once you’ve published your blog post, then republish it as an article on LinkedIn.
You can copy the exact same post from your blog to your LinkedIn article, but I’d recommend tweaking the headline and the opening paragraph. This helps with Search Engine Optimisation (SEO), meaning your content could be found on a couple of different keyword searches. Don’t post it the same time you’ve share it (see point 1), instead publish it a month or two later.
The benefit of LinkedIn is that users can follow you, and every time you publish something new those subscribed to your articles will be notified that they have a new one to read.
Publishing to Medium is based on the same philosophy of posting your article on LinkedIn, however it is a better platform to drive traffic to your website. What I mean by this is that you can publish your full article, or you can write a summary and then direct users to the full article on your website.
If you wish to go down this road of redirecting readers to the full article on the website, do mix it up, and monitor the responses.
5. Social Media Groups
You will need to check the group rules before you post, however there are some Facebook, LinkedIn, and WhatsApp groups that allow you to share you posts as long as it adds value to the members.
It is important that you contribute to the groups by answering questions, reading others’ content, and contributing genuinely to the group. This way, when you share an article once a month you won’t be seen as spamming the group, and the article will be most likely be well received.
With an overwhelming 77% of Internet users regularly reading blog posts, sharing your posts beyond your website may help you gain traction and traffic to your website, which in turn can boost sales.
In whatever way you decide to share your content, remember:
- always publish on your website first, as this will allow your content to be indexed by Google,
- write content that adds value and relates to your audience, and
- don’t share content that is always pitching your products or services – no one like those that only out for themselves.
When you engage in your communities, you build strong relationships and become part of a supportive community that shares each other’s links.
If you’re overwhelmed, struggling to get things done, or recognise you need some assistance, organise a call with me to discuss your business support needs.