Email marketing is still one of the most effective ways to reach out to customers and prospects. Despite the rise of social media and other forms of online communication, email marketing remains a powerful tool for businesses of all sizes. In this post, we’ll take a look at some of the benefits of email marketing and why you should consider using it for your business.

The Statistics

According to estimates, there were more than four billion email users at the end of 2021. That’s a lot of potential customers! Email allows you to target your audience with laser precision, making sure that your message reaches only the people who are interested in what you have to say.

A recent study shows that email marketing is still the most effective digital marketing tactic.

• 40% of B2B marketers say email newsletters are the most critical to their content marketing success.
• 73% of millennials prefer communications from businesses to come via email.
• Email is 40 times more likely to get a click-through than Facebook and Twitter combined.

The Benefits

Here are 10 reasons why email marketing should be an important part of your marketing strategy.

1. Reaching a Large Audience.

With social media, businesses are limited to the number of people who follow them. Email allows you to reach people who have opted-in to receive your communications as well as the contacts that they choose to forward the emails on to because they are so easy to share. This allows you to reach a wider audience than what you started with originally.

Customers should be encouraged to share offers and content with their friends and family.

2. Creating Relationships.

Email marketing allows you to create relationships with customers over time. You can send them information about your products and services, as well as news and updates about your company. You can also use email marketing to build loyalty by providing special offers and discounts to customers who have signed up for your email list.

It is important to nurture the relationship and to improve communication with your audience regularly. When your audience feels like they can talk to you, they’re more likely to show brand loyalty.

3. You Own Your Data.

Unlike social media sites like Facebook and Twitter, you actually own your email list. If those sites were to go out of business, all the information on their users would be lost. But if you have an email list, you can keep it regardless of what happens to other platforms. This is one of the most important points about Email Marketing – you control your data!

4. Easy to Use.

Email marketing is easy to use. You can create beautiful emails with images and graphics that will draw attention and encourage people to click through to your website. You can also track how many people open your email, click on links within the email, and more. This allows you to gauge the effectiveness of your campaigns and make necessary adjustments

5. Cost Effective.

Email marketing is one of the most cost-effective ways to reach your target audience. You can create a campaign for as little as $50, and you only pay when people click on links in your email or make a purchase.

Email marketing also allows you to target specific customers based on their interests, which reduces the amount of wasted time and money. Provided you know what you are doing, email marketing can be quick and easy to compose, which saves time and salaries. You can create an email in a matter of minutes, and with the modern platforms available, you don’t really need any design skills or coding knowledge – although it can help.

Compared to other forms of online and traditional advertising methods, email is a steal. With the comprehensive software available today, it is also cost effective to measure. You can track how many people open and click through your emails, allowing you to gauge the effectiveness of your campaigns and make necessary adjustments.

6. You Control the Frequency.

Unlike other forms of online communication like social media, you control the frequency of your emails. You can send an email once a day, once a week, or even once a month – whatever works best for you and your audience. This gives you more flexibility and control over how often people hear from you.

7. An Increase in Leads.

Email marketing has been shown to be one of the most effective ways to increase leads. A study by The Economist Group found that email is nearly twice as effective as social media when it comes to acquiring customers.  Email also has a higher conversion rate than social media – meaning more people who receive your email are likely to become customers.

Email marketing is one of the most effective ways to increase leads and therefore sales.

8. Increase in Website Traffic.

Email marketing can also be used as an effective strategy to increase website traffic. A study by the Direct Marketing Association found, that email is the third most effective way to generate website traffic, behind search engine optimization and paid search advertising.

When people click on links in your email and visit your website, you know they’re interested in what you have to offer. This makes them more likely to buy something from you.

9. Personalised Messaging.

Email marketing allows you to send personalized messages to your audience. You can address them by their first names, and you can also segment audiences into specific lists so you are catching them at each stage of the sales cycle. This allows you to create highly personalized messages that are more likely to be read and acted on.

Email marketing is the perfect way to connect with your audience and nurture relationships. By providing customized offers and discounts to customers that are relevant to where they are in the sales cycle, you can increase engagement and brand loyalty. The emails should feel personal to their journey with your brand. This helps build trust and encourages customers to buy from you.

10. Email Marketing Works for Most Businesses

Email marketing is a great tool for any business – whether you’re just starting out or you’ve been in business for years. It’s an effective way to reach new customers, keep current customers engaged, and increase website traffic. If you’re looking for a cost-effective, easy-to-use way to reach your target market, email marketing is the solution for you!

Creating an effective Email Marketing Campaign

If you have never done it before, creating a sound email marketing campaign can be a daunting task. With the amount of software and platforms available it can be hard to determine what is the best way to get started. That’s where Bauhinia Solutions comes in – with over 15 years of Email Marketing experience we can help you get your Campaign up and running quickly and efficiently, measure and adjust as necessary, and save you money in the process!

Email Marketing is an extremely effective way to reach your target market, so organise a call with Nicole today for a consultation!