Is Content Still King?

Is Content Still King?

While the phrase “content is king” has been around since the 70s, it wasn’t until Bill Gates published an essay of the same name on Microsoft’s website in 1996 that the term really hit the mainstream. Nowadays, it has become a bit of a cliché and an internet meme, but...
5 Benefits of a Copywriter

5 Benefits of a Copywriter

A copywriter is responsible for writing promotional and marketing text for organisations such as print advertisements, website content, brochures and press releases.  A copywriter who has a full understanding of your requirements and your business is a valuable asset...