A copywriter is responsible for writing promotional and marketing text for organisations such as print advertisements, website content, brochures and press releases.  A copywriter who has a full understanding of your requirements and your business is a valuable asset to have, as it is no secret that great copy will aid your selling potential.

There are many benefits to hiring a copywriter to write on your behalf, five of which are listed below.

1.  A Copywriter Can Save You Time

Writing copy to appeal to your customers can be a time consuming and complicated process.  A copywriter can come to your aid by saving you hours upon hours of frustration by writing the compelling and persuasive text that you require.

2.  Use A Copywriter As and When You Need To

A reliable freelance copywriter is an affordable approach in terms of getting the work done and meeting the tight budget restrictions of a small business.  Hiring on an ad hoc basis is the perfect way to utilise a ghost writer’s service.  Whether you are seeking a proofreading or editing task, a Search Engine Optimisation (SEO) rewrite or a full copy requirement, a copywriter is a cost effective way to meet those deadlines and boost your sales.

3.  A Copywriter Will Create Consistent Copy

As purchasers we are bombarded with marketing copy and text wherever we go.  The key to reach your intended audience is to maintain consistency throughout all of your marketing mediums in order to assist with the ease in which your customers recognise and become familiar with your brand.

4.  Professional Copywriting Can Boost Your Brand

Bad copy will do nothing for your reputation let alone increase your sales or readership levels.  An experienced copywriter will understand the need to keep it simple in order to keep the reader’s interest and allowing them to be taken on a journey to the desired course of action you are seeking.

5.    A Copywriter Will Maximise Your Website Investment

Designing and creating a website is a costly investment.  However failing to have clear and concise text on your site will drive your readers and your target audience away in droves.  Don’t overlook the cost of a copywriter who will assist you in delivering the persuasive message that will convert your visitors into customers.

If you are looking for a Copywriter, we would be happy to introduce you to a few.

Founder and Director, Nicole has been working in the remote support, virtual assistant, outsourcing space since 2007. A professional with multiple certifications, she is passionate about supporting small businesses in growth and development.